mcleanmultimedia
corporate identity

Proper branding is an essential part of any successful marketing campaign. While I don't believe that a good logo willl make a company more profitable, it certainly helps to cement the company's profile in the minds of customers/prospects...and that familiarity plays an important role in brand recognition...and repeat business. Following are examples of company logos I've created over the past several years. McLean Multimedia, inc. specializes in logo creation, as well as extended corporate branding across printed materials, websites, and other forms of B-to-B-, customer- and end-user-related communications.


resume • freelance info • copywriting & print design • web design • corporate identity • illustration



The client, the owner of a local construction company, wanted a logo which featured bold colors that accentuated the "G" and the "S." They now use the blue and gold acronym as an abbreviated version of their company name on hats, shirts, mugs, etc.

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Moxie Studios is a high end painting service used by select clientele in the Naples' area. The client wanted a logo that spoke of creativity and distinguished them as as a high-end vendor, not a run-of-the-mill painting company.

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This logo was created for two local clients who were starting a home-based cardiac rehab company. hey wanted a "friendly but professional" logo, which I beleive I captured here.

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Somerset Capital is a lessor of high technology and capital equipment based out of Connecticut whose clients include many Fortune 1000 companies. Their original corporate logo was unimaginative, and they wanted a design that spoke to their strength: the ability to provide direction and sound advice in an industry defined by complicated transactions.

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I created this logo for a friend who runs a successful freelance networking company. He wanted a logo that was fun and modern-looking, and that featured a graphical element that would be recognizable when used on a varity of promotional items.

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Meredith's Market is a new and highly successful antique shop and eatery in downtown Philadelphia. They wanted a logo that had a bit of an "old world flair", and that incorporated one of the defining elements of the restaurant." I chose the topiary since two prominent topiaries can be found at the restaurant entrance.

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This logo was created for a friend who was starting his own business. He wanted a whimsical looking card with original artwork, so I drew the "carpet pilot" and chose a clean, simple font for the company name.

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This logo was created for an acquaintance who wanted to open a coffee shop in downtown Manhattan. He never followed through - he made his fortune selling computer software instead - but the logo sure looked good. I especially like the irreverent tagline.

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When I started working for my present employer, I had to convince them of the importance of branding, and of a strong corporate identity. The primary corporation (NewsBank, inc) had a dull, lifeless logo that did not portray the strong, global image the president desired, and the company subsidiaries all featured varying color schemes and logos. Over time, I've brought them all in line by using a common color scheme and a consitent graphical element.

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Logo created for a tech company. Client wanted a futuristic look, and was sold on the blue-green color combination.

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If you have any questions, email or call John at (239) 370-8785.